TFN Talks had the honour of sitting down with best selling author Nir Eyal, to talk about his much anticipated new book Beyond Belief. Nir Eyal is an internationally recognized expert in behavioural design and the psychology of habit formation. He is the author of bestsellers Hooked: How to Build Habit-Forming Products, Indistractable and a former professor at Stanford Graduate School of Business. Nir’s insights focus on how technology influences attention, behavior, and personal agency in an increasingly distracted world.